We are on a mission to build a simpler, smarter, collaborative world of licensing.

Through experiencing the challenges within the fragmented licensing and supply framework, while building a global manufacturing business, our founder set out to find a solution. He believed that in a fiercely competitive market, having transparency across - and therefore control of - the entire supply chain would result in an unbeatable advantage.

Fabacus was created to build and deliver that solution and revolutionise the entire industry.

Our team consists of experienced, visionary and executive leaders from across the retail and licensing arena, as well as highly successful professionals well-versed in the development of large-scale cloud-based systems. We have collaborated with industry leaders, from top tier licensors and agents, to global standards organisations like GS1, to worldwide logistics operators like DP World, in order to develop this proposition and create a transformational solution for all stakeholders.

Xelacore creates an industry-wide, universally trusted catalogue and data hub, securely connecting all stakeholders across the entire value chain. A modular, SAAS solution with an intuitive interface and proprietary data management engine that allows all stakeholders to operate on a single, unified collaborative platform.

Xelacore bridges the gaps within the current retail & licensing ecosystem by creating authenticated, enriched, universal product records that unlock opportunities, reduce risk and drive performance. Through our proprietary platform, Xelacore, we’re bringing a new era of agility, efficiency and opportunity to the licensing world.

The platform has been developed to redefine the way licensors, licensees, agents and retailers work together to better achieve their common goals. We set out to support the industry to help stakeholders develop and sell products that the consumer wants, which are accurately represented in whatever channel they exist, whilst ensuring the products are safe, genuine and manufactured in a socially-responsible way.


A comprehensive, context rich and validated catalogue built on pre-existing industry standards creating new opportunities for business analytics...


A holistic view across the creative process, product manufacturing and reporting ensuring IP protection, sales optimisation and discoverability.


A single, gold standard go-to catalogue for the entire industry where all participants are assured of product data authenticity.


One platform that connects the entire value chain, finally unlocking the full potential of your IP in today’s digital age.

Fabacus Team

andrew-xeni Andrew Xeni Founder & CEO

Having grown a family manufacturing business to 2000+ employees and t/o £100m+ Andrew has first-hand experience of the challenges faced by licensors, retailers, licensees and manufacturers. Fabacus was founded as a direct result of this experience.

mike-wehrs Mike Wehrs Chief Product & Technology Officer

Mike designed and built the GS1 Cloud for GS1 as their Global Head of Products and Services. Mike has also held executive positions at companies including Microsoft, Sony and more recently CEO roles at Scanbuy and the Mobile Marketing Association and serves on several Boards.

sacha-jacobs Alisa Strömberg Strategic Partnerships

Former Vice President of Retail & Franchising at CAA-GBG, Alisa was also Director of Licensees at Michael Kors and has held various senior positions in global brands, leading their international development.

sacha-jacobs Lauren Stephenson Strategic Partnerships

Lauren was responsible for establishing key licensing partnerships for high profile brands at brand management agency, CAA-GBG, as well as setting up the Middle East office in Dubai.

sacha-jacobs Sacha Jacobs Chief Financial Officer

Experienced CFO / COO for privately owned / VC backed media & tech firms. Sacha began his career in multiple, globally diverse finance roles at GE before spending 7 years at NBCUniversal working in senior operational & BD roles.

wajih-rehman Wajih Rehman Chief Visionary Officer

Wajih lead an industry wide digital transformation initiative on behalf of Disney Consumer Products with key strategic partners including GS1, Google and Amazon. Previous to this, he was Head of Development for Emerging Industries at GS1.

If you missed us at The Licensing Expo 2019, we would still like to share what we are working on with you.