LONDON, 16 December 2025 – The Data-as-a-Service technology company, Fabacus, has partnered with DEWEY, the world’s first fashion brand designed exclusively for adults 4ft to 5ft’4”, to launch Digital Product Passport activation across their collection.
Founded to champion inclusivity, representation, and responsible production, DEWEY becomes an early mover to embrace DPP’s at scale, pioneering how small, design-led brands can connect directly with consumers, delivering transparency and trust through verified product data, long before EU regulation makes it mandatory.
Through Fabacus’ proprietary data platform, enabling brands and retailers to create a compliant catalogue to manage product and supply chain data at scale; Digital Product Passports are now embedded across DEWEY’s garments via smart QR codes. This gives customers direct and instant access to deep product information including material composition, provenance, care instructions, sustainability data and lifecycle guidance, as well as the opportunity to access exclusive brand deals and experiences.
“Our goal at DEWEY has always been to create clothing with fit, quality and responsible production at our core, addressing our underserved audience.” said Chamiah Dewey, DEWEY Founder & Designer. “Partnering with Fabacus to introduce Digital Product Passports allows us to show our community exactly what goes into their garments, as well as connect with them directly to offer supply chain accountability and greater engagement opportunities at the point of purchase. We’re proof that you don’t have to be a large global retailer to lead the way on transparency and circularity in fashion”.
Jamie Beck, Fabacus SVP Sustainability & Compliance Services, added on the partnership: “DEWEY’s values represent the future of fashion; inclusive, community-driven, and committed to responsible growth. We’re proud to support and collaborate with them in delivering visibility and greater value to their community. Through their adoption of our Digital Product Passport technology, they’re showcasing that data-driven transparency can live at the heart of any brand, as they join a growing movement of retailers leading the shift toward circularity, compliance and realising the wider engagement opportunities and commercial benefits that DPP’s can provide”.
To experience their Digital Product Passport first-hand across select garments, DEWEY will be hosting a pop-up at Westfield White City London, live from 11th to 24th December, where shoppers will be able to scan QR codes to explore live product data in a real retail environment.
For more information about the collaboration visit: https://tinyurl.com/DEWEYCLOTHING
About Fabacus
Fabacus is a global technology business headquartered in London, working with some of the world’s largest organisations and their complex global supply chains. The business was founded by tech and retail entrepreneur Andrew Xeni and is backed by a number of financial institutions. At the heart of its proposition is Xelacore, Fabacus’ proprietary platform, which enables companies across categories, markets and channels to build a trusted system of record for all consumer products and related metadata, whether licensed, manufactured, or third-party.
Delivered through a Data-as-a-Service (DaaS) model, the solution provides authenticated, digitally verifiable and compliant product catalogues, helping licensors and retailers aggregate, validate and enrich data from multiple systems. For licensors, this creates an Authenticated Product Catalogue, addressing industry challenges and providing real-time visibility of products at retail. For retailers and brands, the Compliance module ensures structured supply chain data in a Compliant Catalogue powering Digital Product Passports, regulatory reporting, and consumer engagement initiatives.
Please contact info@fabacus.com for more information.
About DEWEY
DEWEY creates clothing tailored for petite and extra-petite individuals between 4ft and 5ft’4”. Founded by fashion designer Chamiah Dewey and backed by Co-Founder/CEO Chris Savva. 4ft’1” Paralympian and Broadcaster Ellie Simmonds is one of DEWEY’s ambassadors. Chris Savva was also one of the first Executives at Nobody’s Child.
For women under 5ft’4”, shopping has never been straightforward. Clothing rarely fits as intended: sleeves run long, trousers pool, and the industry still directs them to the children’s section. Most have either absorbed the cost of constant alterations or accepted poorly proportioned garments as the norm.
DEWEY was founded to correct this structural oversight. Despite the language of inclusivity, Petite and Extra-Petite women have been served shortened patterns rather than properly engineered design. True petite fit requires rethinking proportion from the outset, not simply shortening hems.
DEWEY takes that approach and pushes it further. By designing specifically for women under 5ft’4”, they are solving a long-ignored problem and raising the standard.
Please contact info@deweyclothing.com for more information.
