British luxury knitwear brand, Chinti & Parker, launched its latest Mr. Men Little Miss collection, enriched with Digital Product Passports (DPPs) as part of their continued collaboration with leading technology provider, Fabacus.
Following the success of past collections, this latest collaboration with Fabacus and Sanrio, cements Chinti & Parker’s position as one of the first movers utilising Digital Product Passports (DPPs), providing consumers with detailed insights into the origins, composition, and journey of each garment. As DPPs edge closer to becoming an EU legal requirement with recent legislation, this initiative showcases how brands can lead the charge towards greater supply chain transparency and reflects growing consumer demand for responsible fashion.
Rachael Wood, co-founder, and CEO of Chinti & Parker shared; “Continuing our collaboration with Fabacus to integrate Digital Product Passports into this collection allows us to elevate the customer experience while staying true to our commitment to sustainability. It also aligns beautifully with the playfulness, innovation and creativity of the Mr. Men Little Miss designs.”
Silvia Figini, COO Sanrio EMEA, India and Oceania, Mr Men Worldwide added; “At Sanrio, we are dedicated to fostering happiness through our brands, and collaborations like this demonstrate how beloved characters can inspire positive change. We’re proud to see Mr. Men Little Miss championing transparency and sustainability through this exciting partnership.”
Each garment in the collection features a QR code that, when scanned, reveals a wealth of information about its materials and sourcing. Consumers can explore the details, empowering them to make informed, and value-aligned purchasing decisions.
Andrew Xeni, Founder & CEO of Fabacus commented; “We are proud to enable brands like Chinti & Parker to stay ahead of the curve, with Digital Product Passports becoming a legislative tool in driving transparency and accountability. Following our past success’s together, this collaboration brings to life the benefits of connected product data, offering consumers visibility while demonstrating the possibilities for a more sustainable and informed fashion industry. We’re proud to be using our technology and service to create new, innovative ways for brands to build trust and connection with their audiences.”
The Mr. Men Little Miss x Chinti & Parker collection features the brand’s signature vibrant and playful designs with each garment crafted from responsibly sourced materials, combining playful nostalgia with sustainable luxury.
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About Chinti & Parker
Chinti & Parker is a British luxury fashion brand renowned for its playful and colourful knitwear. With a focus on quality materials and mindful production from its conception, the brand has created elevated essentials that embody effortless style and environmental responsibility.
About Fabacus
Fabacus is a global technology provider and creator of unique DaaS (Data-as-a-Service) technology platorm, Xelacore, built to revolutionise the licensing, retail and live event industries. Founded and managed by seasoned technology and retail entrepreneur, Andrew Xeni, Fabacus facilitates deeper connectivity, engagement, and trust between brands and their consumers.
About SANRIO
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.”
To learn more about Sanrio, please visit https://www.sanrio.eu and follow on YouTube, TikTok, Instagram, Facebook, and X.
About Mr. Men Little Miss
With a cast of over 90 characters the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books. Founded by the late Roger Hargreaves the series was created in 1971 starting with Mr. Tickle. When Roger Hargreaves died in 1988, aged 53, his son, Adam Hargreaves continued the business writing and drawing the books. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK. Mr. Men Little Miss books are published in 17 languages worldwide and distributed in more than 28 countries.
