Reprise commerce, part of ipg mediabrands, and Fabacus enter global partnership

Reprise Commerce, the global performance marketing agency of IPG Mediabrands, has today announced a global partnership with technology company and data service bureau, Fabacus, developer of proprietary data management platform, Xelacore

The collaboration seeks to support the Reprise Commerce client portfolio to meet the ever-growing regulatory demand for deep product data, visibility, and traceability. Fabacus will play a leading role in evolving existing commerce catalogues to become compliant, with additional datasets, insights, and new customer relationship management (CRM) channels and capabilities. This move will deliver key regulatory reporting data and powerful actionable product information throughout the product lifecycle for brands and consumers alike.

Neilson Hall, Head of eCommerce EMEA at Reprise Commerce, commented: “We are pleased to be formalising our partnership with Fabacus. Data continues to play a pivotal role within all our initiatives, not only for product strategies and consumer insight, but specifically considering upcoming reporting regulations and compliance. Upgrading and enriching our clients’ datasets with the agility, ease, and detail Fabacus can provide will be invaluable to our business decisions, campaign strategies and reporting moving forward.”

Andrew Xeni, CEO & Founder of Fabacus stated: “Transforming brands’ commerce-ready catalogues to be data-compliant through our robust data capture and validation will provide Reprise with a broader tool kit to serve their clients, as well as enable consumers around the world to engage and understand more about the items they are buying, the brand, and their supply chain practices. Now more than ever, there is a need for increased visibility and transparency across the sector and we look forward to working hand in hand with the team at Reprise Commerce in implementing standardised levels of data and insights through our technology.”

About Reprise Commerce

Reprise Commerce is the dedicated Commerce business unit of Reprise, part of the IPG Mediabrands network. We provide specialist commerce consultancy to brands as well as activating performance media campaigns, creating commerce content, and reducing friction to the buying process on Direct Consumer, eRetailers and Marketplaces. With 350 commerce experts amongst our team of 2500 performance marketing specialists, our team is connected to our clients and customers. To learn more about Reprise Commerce, visit our website and follow us on LinkedIn. 

About Fabacus, and Founder Andrew Xeni

Fabacus is a global technology provider with a unique data management platform and bureau service designed to evolve the licensing industry. Fabacus was founded by successful serial entrepreneur, Andrew Xeni, who has a significant background in retail, including deep supply chain experience. The company is backed by other high-profile investors, including Tom Singh OBE (founder of 440-store chain New Look), Seneca Partners, Inovia (led by Patrick Pichette, former CFO of Google) and Mitch Foreman (former CFO of Disney EMEA Consumer Products), as well as Wealth Club. Andrew Xeni is also the founder of award-winning eco-conscious fashion brand, Nobody’s Child, of which Marks and Spencer is a strategic minority investor and shareholder, as well as founder of tech business, Soreto, servicing global clients such as H&M brands, Nike, Under Armour, Samsung, Puma and many others. To learn more about Fabacus, visit our website and follow us on LinkedIn. 

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Founded in London in 2016, we are a global technology business and creator of proprietary technology platform, Xelacore.

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