Ubisoft extends partnership with Fabacus to engage fans as part of the “Assassin’s Creed®” 15th Anniversary celebration

Following a successful partnership surrounding the Assassin’s Creed® Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining forces in celebration of the Assassin’s Creed 15th Anniversary.The partnership between the two was a deal originally brokered by IMG, of which they remain involved.

As part of a 6-month celebration of activity of one of the most beloved game series of the last decade, Fabacus and Ubisoft will be working with a number of licensee partners, worldwide, including Difuzed and Pure Arts whereby their licensed products will unlock a host of digital rewards and experiences for consumers, surrounding the brand’s 15-year Anniversary.

Addie Dorsey, Licensing Consumer Products at Ubisoft commented: “We have loved working with the Fabacus team and are pleased to be continuing and broadening our work with them on our exciting Assassin’s Creed projects in the coming months. At Ubisoft, we are celebrating the milestone of the beloved franchise with all teams and communities and want to ensure we’re giving as much possible back to our fans, players, and consumers, with some incredible prizes to be won. Additionally, the capabilities of the Fabacus technology ensure our vision for the franchise future, as well as future partnerships and products, are strategically aligned to what fans want to see and engage with.”

Anyone who takes part in the anniversary activation through scanning a code on selected consumer products will receive special gifts, either in-game or physically, such as: Assassin’s Creed Displates, Vinyl Box sets, figurines, and exclusive digital wallpapers.

Speaking of the anniversary campaign, and their extended partnership, Andrew Xeni, CEO & Founder of Fabacus stated: “To be extending our partnership and working with the team at Ubisoft in such an important anniversary year for the Assassin’s Creed brand is incredibly exciting for us. The innovation gives value to every party within the licensing value chain, including the all-important consumer, maximizing the significance and impact of a brand. We have seen impressive results through our previous Valhalla x Venum campaign, and only want to take this further as part of the wider brand anniversary, now across a number of licensee partners.”

As part of the 15th Anniversary celebrations for Assassin’s Creed, Ubisoft is also offering fans unique discounts, new product lines and localized fan events.

About Ubisoft

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division®, and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020–21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com  

About Assassin’s Creed

Since it first launched in 2007, the Assassin’s Creed series has sold more than 200 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.

About Fabacus

Fabacus is a global technology provider with a unique data service designed to digitally-transform the licensing industry. The business was founded by tech and retail entrepreneur Andrew Xeni and is backed by a number of financial institutions, including iNovia Partners, led by former CFO Google Patrick Pichette, as well as New Look founder Tom Singh. Fabacus plans to create a truly connected world of licensing through the power of data, facilitating deeper connectivity, visibility and trust across the value-chain, enabling decision-making to be based on a foundation of accurate master data. Please contact us or visit the Fabacus website for more information: www.fabacus.com

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

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