For the third consecutive year, Activision’s Call of Duty® franchise has collaborated with Fabacus to offer bonus, in-game content for the upcoming release of Call of Duty: Black Ops 6, redeemed via consumer products purchased exclusively at George at ASDA.
Uniting and connecting physical Call of Duty® product to digital, in-game content, fans will be able to scan live QR codes concealed within exclusive Black Op 6 apparel, produced by Fashion UK, and register their details to receive a digital calling card, for use within the game.
For the past two years, the range has sold out, with fans worldwide keen to get their hands on the rare in-game content not available anywhere else.
Offering a massive amount of content at launch, Call of Duty®: Black Ops 6 will have players test their skills across 16 new Multiplayer maps at launch, including 12 Core 6v6 maps and four smaller Strike maps, an all-new single player Campaign and two unique round based Zombies maps.
Brooke Carpenter, Activision Blizzard’s Senior Director of Consumer Products added, “It’s great to be utilizing this technology again. We know our products represent so much more than just the clothes our fans wear. Teaming up with Fabacus has allowed us to seamlessly find ways to connect our digital & physical ecosystems, while providing incredible value to both our customers and retailers. With the launch of Call of Duty: Black Ops 6, we’re able to make this unique connection for ASDA customers by pairing both a physical and digital item with this collection. We continuously strive to meet the fan where they are and this is just a great example of creating those connection points for the Call of Duty fandom”.
Harriet Branston, Buyer at ASDA, commented: “We are delighted to bring back the exclusive Call of Duty apparel with live QR codes to our customers. The opportunity to unlock bonus, digital content is something we know our customers love and has been really successful in previous years.”
Finally, Andrew Xeni, CEO and founder of Fabacus commented: “We are pleased to continue to enable this kind of cross-collaboration, bridging the data gap between licensor, licensee and retailer whilst providing key insights to all involved. This ongoing partnership demonstrates the pivotal role data can have in underpinning and innovating consumer engagement campaigns.”
About Call of Duty®: Black Ops 6
Developed by Treyarch and Raven Software, Call of Duty®: Black Ops 6 is a spy action thriller set in the early 1990s featuring an all-new thrilling narrative campaign, deep Multiplayer mode featuring 16 new Multiplayer maps and a unique Round-Based Zombies experience that delivers two new maps on day-one.
About Fabacus
Fabacus is a pioneering data technology company working across the brand licensing, manufacturing and retail industries. The company creates unique product identification credentials that authenticate IP ownership to form proprietary digital product catalogues at scale for retailers and brand owners. Fabacus DaaS (Data-As-A-Service) Xelacore platform facilitates an infinite number of attributes, ensuring strengthened transparency, collaboration and trust. The company delivers comprehensive and verifiable records across the value chain by streamlining and validating product information for advanced reporting, brand protection and mitigation against counterfeit goods. Fabacus also enables brands, retailers and event operators to engage and monetise via dynamic customer engagement channels and live events.
The Xelacore data engine powers the market leading Fabacus’ Digital Product Passport product, a full spectrum customisable and trusted solution that has been architected to capture and collate product journey information and authenticate data claims, as well as disclosing circular economy claims, decarbonisation, and climate credentials against EU regulations and GS1 environmental standards.
Fabacus was founded by successful retail and technology entrepreneur Andrew Xeni and is backed by a number of leading financial institutions including iNovia Partners, led by former Google CFO Patrick Pichette, as well as New Look founder Tom Singh. Fabacus’ community of blue-chip clients include NBCUniversal, Hasbro, Fanatics, Epic Games, Ultimate Fighting Championship (UFC), Activision Blizzard and IMG, part of Endeavor.
For more information and to connect with the team, visit www.linkedin.com/company/fabacusuk or www.fabacus.com
About ASDA
ASDA was founded in 1965 through the merger of the Asquith family grocery business with the Associated Dairies company and its name is derived from this merger.
Headquartered in Leeds, ASDA is the UK’s third-largest supermarket by market share, employing more than 140,000 colleagues and serving over 18m customers every week in its 633 stores and online via www.ASDA.com Its George clothing division, which launched in 1989 and is based in Leicestershire, is the UK’s second-largest clothing retailer by volume.
ASDA has a long heritage in providing customers with low prices and in June 2022 was crowned the UK’s lowest-priced supermarket by the Grocer magazine for the 25th consecutive year. In October 2020, ASDA was acquired from Walmart by the Issa brothers and TDR Capital.
About Fashion UK
Established over 25 years ago, Fashion UK are a Leading EMEA brand & licensing company. Fashion UK work with many of the major high street retailers across Europe, creating bold, innovative apparel and accessories for their stores including knitwear and footwear.
Fashion UK offer a complete route to market, with world-class capabilities in design, sourcing, merchandising, marketing, technology, compliance, logistics and financing. Dedicating 100% of their business to producing Licensed and Branded products.
For any enquires please contact: info@fashions-uk.com
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