Companies to develop a digital product catalogue providing key data and actionable insights for WildBrain’s beloved Teletubbies brand
Global technology company and data service provider, Fabacus, has partnered with world-leading entertainment, sport and brand licensing agency, WildBrain CPLG, to pilot an innovative digital product catalogue. This comes as part of the development of WildBrain CPLG’s data-focused consumer products strategies for owned and partner brands.
The pilot program will centre on the iconic Teletubbies brand and its extensive licensed portfolio, with a focus on the UK, Europe and Asia. By capturing key data and actionable insights, the Fabacus technology aims to ensure WildBrain CPLG, and its licensees, can reach and engage consumers of Teletubbies products by driving customers to official, brand- authorized products across marketplaces.
The catalogue benefits licensees, retailers and partners by creating a master reference point that links concept to authenticated products, allowing products to be discovered more easily and therefore potentially driving increased sales. The pilot project for Teletubbies is the first engagement with WildBrain CPLG for Fabacus, in the brand’s 25th Anniversary year, and holds the potential for expansion across additional brands in the agency’s portfolio.
Andrew Xeni, CEO and Founder of Fabacus, said: “We have always known how powerful this technology can be for brand owners and their licensee partners alike, to maximize the value of a brand as well as introducing workflow efficiencies across licensing. We are excited to work with WildBrain CPLG on the iconic Teletubbies franchise as a pilot project, with the potential to expand our offering across additional brands in their world-leading portfolio.”
Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG, commented: “We are looking forward to working with Fabacus to pilot this innovative digital catalogue for the Teletubbies brand as we continue to build data-focused consumer product strategies. A comprehensive digital product catalogue will be a highly valuable competitive asset to all stakeholders, providing important data and actionable insights.”
Working with a number of clients in the media entertainment, gaming and sports licensing space, Fabacus is creating robust and retail-standard compliant product catalogues to be at the core of brand initiatives, giving brand owners and their partners improved control of their product programs.
Fabacus is a global technology provider with a unique data service designed to digitally transform the licensing industry. The business was founded by tech and retail entrepreneur Andrew Xeni and is backed by a number of financial institutions, including iNovia Partners, led by former Google CFO, Patrick Pichette, as well as New Look founder Tom Singh. Fabacus plans to create a truly connected world of licensing through the power of data, facilitating deeper connectivity, visibility and trust across the value-chain, enabling decision-making to be based on a foundation of accurate master data. Please contact us, or visit the Fabacus website for more information: www.fabacus.com
About WildBrain CPLG
WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com