Fashion brand, Nobody’s Child proudly announces that Digital Product Passports (DPP) are back for SS24, launching on the Happy Place by Fearne Cotton collection. The technology, created by Fabacus, will be on the Nobody’s Child x Happy Place by Fearne Cotton collection launching on Tuesday 12th March 2024. This pioneering initiative aims to revolutionise the fashion industry by providing customers with transparent and engaging ways to track the journey of their clothing, from design to production.
By simply scanning a QR code on the care label, customers can access a wealth of information, including details about the materials used, the manufacturing process and the environmental impact of their purchase. Links to circular services such as repair and rental are also included. Nobody’s Child’s ambition is to become fully traceable and transparent, with a view to start rolling out DPPs across the core collection from AW24.
Powered by Fabacus, a leading retail technology company, Nobody’s Child has harnessed its Xelacore platform to track and translate the gathering of over 100 data points. The fashion brand is proud of the relationships it’s built with a close network of suppliers throughout the world and the launch of DPPs maps key stages of the supply chain from processing of the raw materials, through to the yarn and fabric mills, and finally to the garment factories where the products are sewn together.
To enrich the experience, all customers who scan the QR code can sign up to receive exclusive gifts including a unique non-fungible token (NFT). This acts as a digital receipt that can be stored in a Coinbase digital wallet. The Nobody’s Child DPP has been designed ahead of upcoming EU product transparency legislation coming into place, ensuring that all key product information is captured and catalogued, futureproofing the business for a more circular future.
Jody Plows, CEO of Nobody’s Child commented: “We’re delighted to introduce the second edition of our Digital Product Passport pilot. At Nobody’s Child we believe in transparency and accountability, and our Digital Product Passport embodies these values. By empowering our customers with knowledge about the origins of their clothing, we hope to foster a deeper connection to the products they love and encourage more conscious consumption”.
Fabacus Founder and CEO, Andrew Xeni adds: “As the founder and CEO of Fabacus, I’m incredibly proud of the strides we’ve made in leveraging technology to transform the fashion industry. Our mission at Fabacus is to empower brands like Nobody’s Child with innovative solutions that drive responsibility, transparency and efficiency. Together, we’re revolutionising the way consumers engage with fashion, creating a brighter and more connected future for all.”
The Nobody’s Child x Happy Place by Fearne Cotton collection will be available online at nobodyschild.com and in all stores, as well as key retail partners including M&S and John Lewis. The edit is made from responsible fabrics including organic cotton and plant-based materials. Prices range from £45 – £120.
About Nobody’s Child
Nobody’s Child is a London-based fashion label established in 2015, making responsible clothing for free-spirited and strong-willed women with materials that have a lower impact on the planet. They believe that people can look and feel their best whilst being kinder to the Earth.
Nobody’s Child is on a mission to revolutionise women’s fashion by making clothes that are made responsibly, while existing at an affordable price point.
About Fabacus
Fabacus is reshaping the fabric of the retail industry with a suite of data-powered technology solutions that verify products in licensing, unlock consumer retail experiences and power Digital Product Passports. The company was founded by successful serial entrepreneur, Andrew Xeni, who has a significant background in retail, including deep supply chain experience.
Fabacus is backed by other high-profile investors, including Tom Singh OBE (founder of 440-store chain New Look), Seneca Partners, Inovia (led by Patrick Pichette, former CFO of Google) and Mitch Foreman (former CFO of Disney EMEA Consumer Products), as well as Wealth Club. Andrew Xeni is also the founder of award-winning responsible fashion brand, Nobody’s Child, of which Marks and Spencer is a strategic minority investor and shareholder, as well as founder of tech business, Soreto, servicing global clients such as H&M brands, Nike, Under Armour, Samsung, Puma and many others.
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