Fabacus partners with Universal Products & Experiences to bolster sustainability initiatives

Fabacus, a data-as-a-service technology company for retail and licensing, today announces its partnership with Universal Products & Experiences (UP&E), the global consumer products and theme park merchandise division of NBCUniversal. This strategic collaboration sees Fabacus’ proprietary Xelacore technology being made available to UP&E’s partners in an effort to support their Environmental Social Governance (ESG) strategies in response to developing legislation around the world.

As part of wider global digital transformation and a focus on traceability, the introduction of Xelacore to create official digital registers will provide comprehensive data insights to enhance product visibility globally, empowering UP&E and its partners to navigate the evolving retail landscape, in line with forthcoming ESG reporting requirements already taking shape within the EU.

The digital catalogue benefits licensees, retailers and CPG partners by creating a master reference point for licensed products, allowing products to be authenticated and discovered more easily, driving increased sales and brand protection. 

Andrew Xeni, CEO and Founder of Fabacus, stated: “This collaboration represents an exciting adoption of our technology within the licensing space, giving UP&E and its partners the opportunity to gain deeper product visibility at a global scale, whilst unlocking new opportunities to stay ahead of the curve. We look forward to working with the UP&E team and their licensing and retail partners.”  


About Fabacus

Fabacus is a pioneering data technology company working across the brand licensing, manufacturing and retail industries. The company creates unique product identification credentials that authenticate IP ownership to form proprietary digital product catalogues at scale for retailers and brand owners. Fabacus’ DaaS (Data-As-A-Service) Xelacore platform facilitates an infinite number of attributes, ensuring strengthened transparency, collaboration and trust. The company delivers comprehensive and verifiable records across the value chain by streamlining and validating product information for advanced reporting, brand protection and mitigation against counterfeit goods. Fabacus also enables brands, retailers and event operators to engage and monetise via dynamic customer engagement channels and live events.

The Xelacore data engine powers the market leading Fabacus’ Digital Product Passport product, a full spectrum customisable and trusted solution that has been architected to capture and collate product journey information and authenticate data claims, as well as disclosing circular economy claims, decarbonisation, and climate credentials against EU regulations and GS1 environmental standards.  

Fabacus was founded by successful retail and technology entrepreneur Andrew Xeni and is backed by a number of leading financial institutions including iNovia Partners, led by former Google CFO Patrick Pichette, as well as New Look founder Tom Singh. Fabacus’ community of blue-chip clients include Hasbro, Fanatics, Epic Games, Ultimate Fighting Championship (UFC), Activision Blizzard and IMG, part of Endeavor.

For more information and to connect with the team, visit www.linkedin.com/company/fabacusuk or www.fabacus.com  


Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

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Founded in London in 2016, we are a global technology business and creator of proprietary technology platform, Xelacore.

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