Fabacus works with Global Toy & game giant Hasbro to innovate data capabilities

Fabacus, a pioneering data-as-a-service technology company specialising in licensing and retail, proudly announces its agreement with Hasbro, a a leading toy and game company.

The collaboration sees Hasbro adopting Fabacus’ cutting-edge technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East, and Africa.

The strategic integration of the Fabacus platform, Xelacore, into Hasbro’s operational infrastructure marks a significant milestone. Hasbro, renowned for its portfolio of 1,900+ iconic brands, including DUNGEONS & DRAGONS, PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY, aims to leverage Xelacore’s innovative capabilities to optimise retail strategies, demonstrate product authenticity, streamline data governance over partners & operations, as well as enhance consumer protection and shopping experiences across diverse markets.

Andrew Xeni, Founder & CEO of Fabacus, expressed his enthusiasm about the partnership: “We are thrilled to work with a globally recognised industry leader like Hasbro. Our mission at Fabacus has always been to revolutionise and transform data management across licensing and retail, and this agreement underscores our commitment to delivering unparalleled technological solutions to drive growth and efficiency in the industry.”

Marianne James, Senior Vice President, Global Licensed Consumer Products at Hasbro, added, “Fabacus’ data service presents an exciting opportunity for Hasbro and we are confident that our work together will drive significant advancements in our retail strategies, ultimately benefiting our consumers and stakeholders alike.”

The agreement between Fabacus and Hasbro marks the beginning of an exciting journey towards a more streamlined and data-driven retail landscape, in a year when increased data capture and reporting is being implemented as part of EU law, reshaping the retail experience for customers.

For more information about Fabacus and its innovative data-as-a-service technology, please visit www.fabacus.com

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Fabacus

Fabacus is a pioneering data technology company working across the brand licensing, manufacturing and retail industries. The company creates unique product identification credentials that authenticate IP ownership to form proprietary digital product catalogues at scale for retailers and brand owners. Fabacus’ DaaS (Data-As-A-Service) Xelacore platform facilitates an infinite number of attributes, ensuring strengthened transparency, collaboration and trust. The company delivers comprehensive and verifiable records across the value chain by streamlining and validating product information for advanced reporting, brand protection and mitigation against counterfeit goods. Fabacus also enables brands, retailers and event operators to engage and monetise via dynamic customer engagement channels and live events.

The Xelacore data engine powers the market leading Fabacus’ Digital Product Passport product, a full spectrum customisable and trusted solution that has been architected to capture and collate product journey information and authenticate data claims, as well as disclosing circular economy claims, decarbonisation, and climate credentials against EU regulations and GS1 environmental standards.  

Fabacus was founded by successful retail and technology entrepreneur Andrew Xeni and is backed by a number of leading financial institutions including iNovia Partners, led by former Google CFO Patrick Pichette, as well as New Look founder Tom Singh. Fabacus’ community of blue-chip clients include NBCUniversal, Fanatics, Epic Games, Ultimate Fighting Championship (UFC), Activision Blizzard and IMG, part of Endeavor.

For more information and to connect with the team, visit www.linkedin.com/company/fabacusuk 

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Founded in London in 2016, we are a global technology business and creator of proprietary technology platform, Xelacore.

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