Latest News & Updates

Activision, Asda, Fabacus and Fashion UK team up again for Call of Duty: Black Ops 6 Consumer Engagement Campaign

For the third consecutive year, Activision’s Call of Duty® franchise has collaborated with Fabacus to offer bonus, in-game content for the upcoming release...

Fabacus partners with Paramount to deepen Global licensing success

Technology company, Fabacus, today announced a new global partnership with entertainment powerhouse, Paramount. This strategic collaboration will enhance Paramount's licensing program by leveraging...

Fabacus partners with Icecat to transform the Licensing Industry

This collaboration seeks to leverage the unique strengths and proven propositions of both companies to create a mutually beneficial and transformative impact. Fabacus...

Fabacus works with Global Toy & game giant Hasbro to innovate data capabilities

Fabacus, a pioneering data-as-a-service technology company specialising in licensing and retail, proudly announces its agreement with Hasbro, a a leading toy and game...

Fabacus partners with Universal Products & Experiences to bolster sustainability initiatives

Fabacus, a data-as-a-service technology company for retail and licensing, today announces its partnership with Universal Products & Experiences (UP&E), the global consumer products...

Chinti & Parker and Fabacus launch Digital Product Passport Pilot

Chinti & Parker, the renowned British luxury knitwear brand, is proud to announce the launch of its first collection featuring Digital Product Passports...

Nobody’s Child & Fabacus build on digital product passport pilot with latest SS24 Happy Place Collection by Fearne Cotton

Fashion brand, Nobody’s Child proudly announces that Digital Product Passports (DPP) are back for SS24, launching on the Happy Place by Fearne Cotton...

Spotlight On: Marie Erwood

Reigniting our Spotlight series, we sat down with Fabacus data scientist, Marie Erwood. A curiously-minded problem solver and storyteller, Marie's experience within data science...

Call of Duty, ASDA and Fabacus team up again for Call of Duty: Modern Warfare® III Consumer Engagement Campaign

Following last year’s great success, Call of Duty® has again partnered with Fabacus to offer bonus, in-game content as part of their consumer...

Fabacus announces game-changer AI data verification partnership to safeguard brands

Fabacus and Compare Ethics announce DDP data validated via AI at infinite scale Fabacus collaborates with AI platform Compare Ethics to help retailers...

Another step towards greater transparency: Nobody’s Child and Fabacus debut Digital Product Passports

The technology, created by Fabacus, will be launched within Nobody’s Child x Happy Place Collection with Fearne Cotton on Wednesday, 6th September. Responsible...

Capturing first-party data at events – delight your fans and your CRM

It’s no secret that we are entering a cookie-free landscape with Google becoming the latest tech giant to start phasing them out. With...

Fabacus appoint Dan Cobley, former Managing Director of Google UK & Ireland, to their advisory board.

Now an entrepreneur and investor in innovative tech start-ups, Cobley will bring his experience in building and leading fin tech businesses, as well...

Reprise commerce, part of ipg mediabrands, and Fabacus enter global partnership

Reprise Commerce, the global performance marketing agency of IPG Mediabrands, has today announced a global partnership with technology company and data service bureau,...

Richard Price, Managing Director of Clothing and Home at M&S to join the Fabacus Advisory Board.

Fabacus today announced the appointment of seasoned retail executive, Richard Price, to their Advisory Board. Founded by successful serial entrepreneur, Andrew Xeni, Fabacus...

Industry veteran Rosalind Nowicki to join Fabacus’ advisory board

Fabacus is pleased to confirm the appointment of global brand builder and licensing executive, Rosalind ‘Roz’ Nowicki, as Board Advisor. With extensive experience driving...

Fabacus set for expansion following £4.5m raise and announces promotion of Jonathan Baker to Chief Commercial Officer.

Fabacus is pleased to confirm the news of successfully raising £4.5 million, led by Wealth Club, and the appointment of licensing industry executive...

Wealth Club leads £4.5m heavily oversubscribed funding round for global licensing platform, Fabacus

Wealth Club has led a £4.5 million investment round raising £2.35 million, or 52% of the total raise, under the Enterprise Investment Scheme...

Fabacus partners with WIldBrain CPLG on pilot project to help power data strategy

Companies to develop a digital product catalogue providing key data and actionable insights for WildBrain’s beloved Teletubbies brand Global technology company and data...

Activision taking the Licensing & Retail industries to new levels of consumer engagement for Call of Duty®: Modern Warfare® II fans

To celebrate the release of Call of Duty®: Modern Warfare® II, Activision is gifting bespoke Calling Cards to purchasers of exclusive George at...

Ubisoft extends partnership with Fabacus to engage fans as part of the “Assassin’s Creed®” 15th Anniversary celebration

Following a successful partnership surrounding the Assassin’s Creed® Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining...

Spotlight On: Lauren Stephenson

Continuing our team spotlights, sharing more of our company insight, experience and knowledge; we grabbed some time with Lauren Stephenson, running Account Management...

Spotlight On: Ryan Beaird

This week, we head to the wonderful world of events within the licensing sector, as we sat down with Event Director and Founder...

Fabacus to partner with Mubadala Silicon Valley Classic Tournament to enhance fan experiences off-court through digital activations

LONDON (Monday 1st August 2022) – The Mubadala Silicon Valley Classic Tennis Tournament and Fabacus have partnered to launch digital activations using bespoke...

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DPPs are coming!

We are excited to launch our Data As A Service enabling the creation and management of Digital Product Passports.